Talk: Barry Schwartz on the Paradox of Choice

I have been watching videos from the Technology, Education and Design conference (TED) all afternoon. One particularly fascinating talk was Barry Schwartz talking about The Paradox of Choice. I find an almost Buddhist-like understanding of the problem of humanity in the modern world in his talk. But it was the closing words that fascinated me the most: “If you shatter the fishbowl, so that everything is possible, you don’t have freedom, you have paralysis.”

About Johannes Brodwall

Johannes is Principal Software Engineer in SopraSteria. In his spare time he likes to coach teams and developers on better coding, collaboration, planning and product understanding.
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